PRIVACY POLICY

Last Updated: June 2025

 

1. WHO WE ARE

We are B’iota Laboratories UK Ltd., a company registered in England and Wales with our principal office located at 128 City Road, London, United Kingdom, EC1V 2NX. For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR), we are the data controller responsible for the processing of your personal data through the Website https://nutraxin.uk.com.

2. PERSONAL DATA WE COLLECT

Depending on your interaction with our Website, we may collect the following categories of personal data:

  • Contact Information: Your email address when you provide it through newsletter subscriptions, promotional pop-ups, or quiz results.
  • Usage Data: Technical information such as IP address, browser type, and user behavior through analytics tools.
  • Quiz Responses: When you complete a quiz to receive product recommendations, we collect your responses and, if you provide consent, your email address.
  • Email Preferences: Subscription settings and engagement metrics, such as open and click rates, are processed via Mailchimp.
  • Contact Form Data: When you contact us via the Contact Us form, we collect your full name (required) and, optionally, your telephone number. This information is used solely to respond to your inquiries and provide customer support.

3. PURPOSES AND LEGAL BASIS FOR PROCESSING

We process your personal data for the following purposes, under the legal bases outlined below:

Purpose Legal Basis
Sending marketing emails Consent (UK GDPR Art. 6(1)(a), PECR Reg. 22)
Analyzing website usage Consent for analytics cookies (UK GDPR & PECR)
Responding to direct communications Legitimate Interests (Art. 6(1)(f))
Responding to Contact Form Inquiries Legitimate Interests (Art. 6(1)(f)), or Contractual Necessity (Art. 6(1)(b))

We do not rely on legitimate interest as a basis for sending you any form of electronic marketing communication.

4. MARKETING COMMUNICATIONS AND PROFILING

You will only receive marketing communications from us if you have provided clear, affirmative consent through an opt-in mechanism. When you complete a quiz, any request for your email address will be accompanied by an unchecked opt-in box for marketing purposes.

We do not engage in automated decision-making or profiling based on your quiz responses or browsing behavior beyond the basic product suggestion result displayed at the time of quiz completion.

5. COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and other similar technologies (such as web beacons) to enhance your experience. Non-essential cookies, such as those used for analytics and marketing, will only be placed on your device after you provide consent through our cookie banner. Full details are outlined in our Cookie Policy.

6. THIRD-PARTY DATA SHARING

We may share your data with the following third-party processors:

  • Mailchimp: To manage our email campaigns, including your subscription status, open rates, and engagement.
  • Google Analytics 4: To analyze Website usage and optimize performance.

These providers are contractually bound to comply with UK GDPR requirements and, where applicable, PECR. We do not share or sell your data with any third parties for their own marketing purposes.

7. INTERNATIONAL DATA TRANSFERS

Your personal data may be transferred to countries outside the UK, including the United States. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs), to protect your personal data in accordance with UK data protection law.

8. YOUR RIGHTS UNDER UK GDPR

You have the right to:

  • Access your personal data
  • Rectify any incorrect or incomplete data
  • Request erasure of your personal data (‘right to be forgotten’)
  • Restrict or object to the processing of your personal data
  • Withdraw consent at any time where processing is based on consent

To exercise any of these rights, contact us at info@nutraxin.uk.com. We aim to respond within one month of your request.
You may also request access to or deletion of the personal data submitted through our Contact Us form.

9. CHILDREN’S PRIVACY

This Website and its features, including the quiz tool, are intended for users aged 18 and above. We do not knowingly collect data from individuals under 18. Access to marketing-related forms is disabled for minors.

10. DO NOT TRACK (DNT)

Our Website currently does not respond to ‘Do Not Track’ (DNT) signals due to the lack of a consistent industry standard. You may adjust your browser settings to block cookies if desired.

11. CHANGES TO THIS POLICY

We reserve the right to update this Privacy Policy periodically. When significant changes are made, we will notify you through the Website or by direct communication where feasible. Please revisit this page regularly for the latest information.

12. CONTACT US

For any questions or to exercise your data protection rights, please contact us at:

B’iota Laboratories UK Ltd.
128 City Road, London, United Kingdom, EC1V 2NX
Email: info@nutraxin.uk.com